Our pledge to marketing

It's a bit like our version of the Hippocratic Oath.

Our pledge to marketing

It's a bit like our version of the Hippocratic Oath.

There is so much junk and spam out there that it is hard to determine what is quality and what is not. As consumers, we either put up with it, or we install “Ad Blockers” to every device and part of our life that we can.


One could say that the primary contributor to this noise is the “machine of marketing.” This is the genesis of our pledge.

Advertising and marketing have taken advantage of the consumer for too long. We need to be better. Marketing has forgotten what is important, and instead chased vanity metrics and the next dollar. While this has caused a moral dilemma for those of us that care, it should be looked at as an opportunity.

To quote Ogilvy, we "notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

When you think of it, it's not that hard to convince a human to purchase an item once. It’s no surprise that agencies have gotten pretty good at developing high producing conversion funnels to sell both the quality products and the snake oil with equal effectiveness.

The hard part, however, is to get that same person to stick around for another year, to purchase again, to feel a sense of community with the brand & to become a loyal customer. While it's harder, it's not impossible and we believe that it's worth the effort.

Our pledge to you is this — We promise to relentlessly use our creative efforts to serve people and use the “machine of marketing” for good.